What do computer games and your business have in common? Everything! Work structured right is work that gets done.
The gamification codebook for business
During this Anthill Academy Cheat Sheet, Anthill’s James Tuckerman and Dr Jason Fox, Australia’s resident expert in motivation strategy and design, unlock the gamification codebook.
5 THINGS YOU'LL LEARN
What is gamification? It's quite simply, the smartest way to motivate staff and customers by leveraging natural human behaviours.
The worst way to motivate is to make things too easy. We’re all primed for making the user-experience as easy as possible. But challenges drive progress.
Three ways to gamify your business: Short-circuit feedback loops. Insert fun theory. But be careful with incentives. They can backfire!
Gamification does not just mean, make things fun. People will do hard work that is structured right. In fact, in games they actually pay to do hard work.
Three ways to harness “games” that happen in real life. Gamification understands that people are 100-per cent motivated all the time. Seriously.